MEDCRAFT (Media & Craftsmanship) is a group of expertise and research within the School of Creative Industries that focuses on the competence and studies of object/artefact, its creation and making process within the scope of art, design and crafts. It emphasizes mainly on the exploration and experimentation medium and object innovation, and characteristic attainment on the artefact. All endeavours are directed at obtaining novelty in the medium of art, design and craft, in the context of developing the Creative Industry sector.